How do you make a good whiteboard animation?

Whiteboard animations provide a compelling and efficient way to convey a wealth of information and encourage people to take action. But what makes a whiteboard animation great and how do you create one? You can read that in this blog.

Untangle whiteboard animations

A whiteboard animation is a dynamic combination of text, illustrations, and other visual elements, all sketched or written on a whiteboard. This is accompanied by a voice-over that tells a narrative or provides an explanation. Whiteboard animations are often explanation animations , but not exclusively. They provide a simple, yet effective way to bring ideas to life.

The added value of whiteboard animations

Whiteboard animations aren't the ideal choice for all situations, but they have proven valuable in many contexts. Also see AI video creation .

The benefits of whiteboard animations

• Excellent for supporting a presentation
• A great way to distribute large amounts of information in an attractive way
• Makes complex or dry information more accessible and engaging
• Relatively cost-effective to produce
• The format holds the viewer's attention
• Whiteboard animations are Widely applicable: Almost every company can benefit from it

Tips for creating whiteboard animations

Some elements should not be missing in every animation:

The basics

Regardless of the type of animation created , there are some universal principles: ensure clear objectives and a clear message. Let the animation (in tone and style) be consistent with your other company communications and be professionally put together. Use Calls To Action (CTA) to inspire your viewer to take action.

A unique story

Since whiteboard animations became popular around 2010, many companies have created one, resulting in a plethora of generic and uninspired animations. The most important thing, before creating an animation, is a unique script. Without a compelling story, your animation is doomed to go unnoticed.

The function of the hand

The hand you see in whiteboard animations is more than a nice gimmick. It helps to focus and hold the viewer's attention, making the explanation more effective. But it can also be a distraction, especially if the information is technical or complicated. The hand can also suggest a personal, informal tone, so if it doesn't fit the message, it's best to leave it out.

The background

The white background has a function. It accentuates the information and ensures that any colors used stand out. But it does not necessarily have to be white, a black or dark green blackboard is also possible. Or the effect of a transparent glass, on which writing or drawing is done on the back.

The animations

Smooth transitions between animations are essential for explainer animations or infographics. This gives the story dynamics and ensures coherence. It makes it pleasant to watch and it takes the viewer to the end point, the CTA.

Creative illustrations

Your whiteboard animation distinguishes itself through the use of creative illustrations. Provide unique, custom illustrations. Your business and your story are unique, so the illustrations should be too. Avoid stock illustrations.

Not too creative

The strong point of whiteboard animations is their simplicity. They consist of a background on which illustrations or texts are animated. Maintain this simplicity and focus your creativity on the story and illustrations rather than trying to reinvent the wheel.

The process of creating a whiteboard animation

Phil & Flo always starts with an intake, followed by a creative session. This is the kick-off of the project in which we together determine the objectives and core message for the animation.

With the insights from this session, our creative team will work on the script and storyboard, which form the basis for the final animation. Our animators then create the animation in our studio. After the animation we add music and the right voice-over for the finishing touch. Your brand new animation is ready to share with the world. And then the real work begins.

Contact one of our experts to see what we can do for you.

The importance of good voice-over

A good voice-over can make or break your whiteboard animation. It adds to the overall tone of the animation, and an excellent voiceover can make the information more compelling and memorable. Choose a voice that matches the personality of your brand and the message you want to convey.

The power of music

Music can enhance the atmosphere and emotion of your whiteboard animation. It can create a sense of excitement, curiosity, or urgency, depending on the purpose of your animation. The right music can take your animation to the next level and ensure that your message sticks with your audience.

The impact of a call-to-action

A strong call-to-action (CTA) is crucial to the success of your whiteboard animation. It motivates your audience to take the next step, whether that's reaching out, purchasing a product or joining