What is an
customer journey?
In a customer journey video, you make visible the journey your customer takes in order to ultimately proceed to the purchase and use of your product or service. In other words, the customer journey that is made from initial introduction through to purchase is displayed visually.
The customer journey consists of several phases. First, the lead enters the awareness phase. In this phase, the lead becomes acquainted with your product and is therefore not yet familiar with it. The next phase is consideration. In this phase, the customer considers whether to potentially purchase the product. Research is carried out during this process, and in this phase a great deal is also oftenproduct videosviewed. Finally, the customer moves on to the decision phase, in which an actual purchase is made.
What do you use a customer journey video for?
The customer journey video is used for your own team. Thevideomakes visible the journey the customer takes in order to proceed to purchase. Because this is made visible, your marketing and sales team have a better understanding of how to respond to all manner of situations. This allows them to carry out their work in a more targeted way.