Video testimonial
Today, we live in what is known as a reputation society. This reputation is shaped primarily by what others think of your organisation, because, believe it or not, people tend to follow the crowd. So how can your organisation respond to this effectively? First and foremost, by looking after your customers so well that they speak highly of youproductor your services. Then give them a platform to share their customer review. This can be done in text, but Phil & Flo would rather introduce you to the far more powerful world of video testimonials!
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What is a video testimonial?
In a video testimonial, customers share their experience with you, your product, service, or company. They are essentially customer reviews, but in video form. It is important that the testimonial video comes across as credible. To achieve this, it helps not to give the speaker a script, but to let the story unfold organically. The video should be objective. It must not become a sales pitch, but a genuine customer experience.
Why a testimonial
People are herd animals and are quicker to trust something when they see someone in their network using the same product. Word of mouth is therefore one of the most powerful forms of advertising. A personal customer experience lends greater authority and trust. A testimonial video is therefore the perfect way to promote your product, service, or company.
How do you make a video testimonial?
To ensure the speaker tells an organic story, you draw up interview questions. When putting these questions together, you should already have in mind what you want to be said. This allows you to bring structure to the story and guide the conversation. If you are recording multiple testimonials, it is important not to focus on the same point in every video. Focus each video on one unique selling point.
What should you link a testimonial video to on your website?
You can perfectly pair a testimonial video with a specific section of your website. Is a particular product discussed in the video? Place it on the product page. Is it more about the company in general? Then place it on the home page or about us page. You can have various testimonial videos produced to use across multiple landing pages or product pages.