Meer conversie met een bedrijfsvideo

Are you raring to go when it comes to boosting your business conversions? With the endless digital techniques available, choosing the right strategy can feel overwhelming. But don't worry, there's one powerful tool that stands head and shoulders above the rest: the corporate video. This little piece of cinematography can take your business to the next level. Read on and discover how a corporate video can give your conversions a significant boost.

Definition of a corporate video

Een bedrijfsvideo is no run-of-the-mill marketing tool. It's a dynamic way to showcase your products or services whilst simultaneously displaying your brand personality. But the burning question remains: can it actually increase your conversions?

The influence of a corporate video on conversions

In the world of online marketing, conversion is the holy grail. This refers to the percentage of your website visitors who go on to make a purchase. But how do you get those figures to rise? Videomarketing offers an effective answer to this, for example with a well-executed corporate film.

A compelling corporate video can increase conversions on your website by as much as 80%. Telling your story in an authentic way and letting your company values shine can make a deep impression on your viewers. But how do you create a corporate video that actually drives more conversions? Let's take a look at a few crucial elements.

The building blocks of an effective corporate video

Creating a corporate video can feel like climbing a mountain. You might be wondering: "What should I show? What should I say?" We've identified three elements that form the foundation of an effective corporate video.

Emotion as a driving force

A corporate video must resonate emotionally with viewers. Humour and storytelling are effective tools that can help you achieve this. They can forge a connection with your audience and make your video more appealing to share.

Call to action

Integrate a call-to-action (CTA) into your video. Sometimes a customer needs that extra nudge to realise that your business offers the perfect solution. Your video should clearly show what steps the customer needs to take in order to make use of your services or products.

Creativity and uniqueness

Your corporate video is your chance to creatively demonstrate what sets your business apart from the rest. Whether you opt for a simple on-location video or a grand production across multiple locations, the video must highlight the unique qualities of your business.

Finding it difficult to shape this yourself? Our team at Phil & Flo is ready to help you. We'll work together with you to create a unique video that makes an impact and genuinely leads to more conversions.

Corporate video for more conversions: Make it yourself or outsource it?

There's no doubt that a corporate video can contribute to more conversions. You might now be wondering: should I make the video myself or hire a professional? With a professional by your side, you can rest assured that all the key elements are included and that strategies are applied that truly connect with your target audience.

At Phil & Flo we take all the worry off your hands and you only need to share your thoughts on the concepts and scripts our team develops. Would you like to find out more about our video services? Read more about video production by Phil & Flo. Or get touch in touch with us!