Award winning interactive brochure
for Open Health
As a connecting party, Open Health moves the pharmaceutical industry to bring about the necessary changes. Phil & Flo helps with visualising key developments.
Client
Open Health
Technique
Interactive animation
Type
Interactive brochure
Patient Centricity is placing the patient at the centre throughout the development and implementation of new medication. In every phase, the patient and their experience must be central. To explain this concept and its implementation clearly, we created an Award Winning interactive brochure for Open Health.
The success of the Patient Centricity campaign is evident from our finalist position at the Digital Awards 2021 by The PM Society. An organisation committed to better communication in healthcare in order to improve healthcare itself. Needless to say, we are enormously proud of this.
The advantage of an interactive brochure
An interactive brochure can be a wonderful fusion of animation, photography, text, and film elements. This allows us to bring together all manner of individual forms of content into a single brochure in which you can tell your story to the target audience step by step and in an engaging way. For Open Health, we worked with animations, texts, and images.
The composition of the interactive brochure
To create a great interactive brochure, we begin with a wireframe. This is where we sketch out the skeleton of the interactive brochure. This allows us to align the desired user experience and the order of content seamlessly.
Together with Open Health, we sought the perfect balance between guidance and viewer freedom. To quickly immerse the viewer in the world of Patient Centricity, the brochure opens with an explanatory animation. The viewer can then delve deeper into specific topics via the main menu to learn more about particular sections. Finally, the visitor is invited to get in touch with Open Health without any obligation.
