ICON finds volunteers
thanks to video campaign
ICON is constantly searching for volunteers to participate in pharmaceutical research. This requires a continuous stream of candidates. We gave the always-on campaign a fresh approach.
Client
ICON Pharmaceutical Research
Technique
Film
Year
Corporate film + testimonial films
In pharmaceutical research, candidates are admitted to the research centre for a certain period ICON in Groningen. After a rigorous medical examination, a specific medication is tested. It became clear that pharmaceutical research is often considered 'frightening' and that it's not 100% clear what it involves or whether it's dangerous or not.
Through a mix of video types, we create greater clarity about cases, experiences and provide explanations of pharmaceutical research. This increases and stabilises the number of registrations.
Corporate film and testimonial films
In a corporate film we show what kind of organisation the candidate will be dealing with. A corporate film is essential in such a video campaign. After all, you don't do business with a company you don't trust. Especially not when your health is at stake.
We also give various candidates a platform in testimonial videos, where they explain their reasons for participating in a study. They describe how they experienced their time at the research centre. A 'behind-the-scenes look' where the strict guidelines and rules in the interest of safety are an important subject of the videos.
A series of 2D animations
In multiple animations, we clarify the content of the various steps in pharmaceutical research. Think of registration, pre-screening, medical examination and a number of tests themselves.
The length of the animations is between 1 and 2 minutes, so that the viewer's attention isn't lost in a lengthy explanation.
Corporate film and testimonial films
In a corporate film we show what kind of organisation the candidate will be dealing with. A corporate film is essential in such a video campaign. After all, you don't do business with a company you don't trust. Especially not when your health is at stake.
We also give various candidates a platform in testimonial videos, where they explain their reasons for participating in a study. They describe how they experienced their time at the research centre. A 'behind-the-scenes look' where the strict guidelines and rules in the interest of safety are an important subject of the videos.
