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Better than written advertisements
Online in particular, it's easy to opt for advertising in the form of text and illustrations: the digital equivalent of an advert in a newspaper or magazine. But these ads are frequently ignored by website visitors, or made completely invisible by ad blockers. If you really want to stand out, an advertising video is far more effective. What's more, many people find a short clip much more engaging.
What is an advertising film?
Communicating your message clearly to an audience in just a few seconds. That's what an advertising film must do. It must persuade the viewer to take action. Whether it's business to consumer or business to business advertising. Use a mix of visuals and words that leave an impression on the viewer. Choose a unique slogan that's easy to remember, for instance, and make sure the story can be connected to emotions. After all, decisions aren't made rationally — they're made emotionally.
The goal of your advertising video
Having an advertising film made — how exactly does that work? Before we start filming, it's important to be clear about what the objective is and what's required to achieve it. Do you want to boost sales figures, build greater brand awareness, or increase customer loyalty? To make your video advertising as effective as possible, we'll help you answer these questions.
How do you make an advertising film?
You'll answer these questions together with our creative producers in a creative session. We're happy to listen to your own ideas and input, but that's not a requirement: our creative professionals are absolute experts at developing ascriptand developing the advertising video. Having acommercialmade can be a challenge, but not when you come to Phil & Flo!
What are the requirements for a good advert?
A good advertising film must communicate the message clearly to the audience and persuade them to take action. You achieve this by developing a strong concept and script. The script sets out which text appears on screen and which is spoken aloud. To do this well, you need a thorough understanding of how to speak to your audience. So make sure you map out your target audience in advance.
Reaching the right target audience with your advertising film
To reach the right target audience with your advertising film, you first need to map them out. Think about who your target audience is and what works best to engage them. Define the tone of voice and the kind of language that's appropriate. What style suits that best? And which channels will you choose to show your advert on?
What does an advert cost?
The cost of having an advertising video made depends on what's involved. What equipment do we need? How long will the video be? Where will the video be used? We can put together a bespoke quote for every objective. Want to know how much your video will cost? Request a no-obligation quote or give us a ring.
Have an advertising video made?
Do you want an advertising video that captures the imagination? Whether it's an animated advert or a live-action advertising video, we have skilledanimatie laten makenon our team as well as experiencedfilmmakers, so you can choose the format that suits you best. With Phil & Flo, your advertising video will be a resounding success. Get in touch with us and we'll go through all the plans straight away. Of course, you're also welcome to request an online price indication!