Communication Mix integration
for municipalities

In a world where globalisation and migration are becoming ever more prominent, we must not forget to welcome new residents warmly and effectively. Municipality of Stadskanaal recognises this and, with Phil & Flo at the helm, has developed an innovative approach to make the integration of status holders smooth and pleasant.

Our solution: An integrated communication mix of various communication tools, consisting of:

1. Welcome film: A film that highlights the diversity and community spirit of Stadskanaal. This film serves as a first introduction and welcomes new residents in a personal and inclusive way, whilst also inspiring current residents of the municipality of Stadskanaal to contribute to a warm welcome for status holders.
2. Information book and development tree: A carefully designed book with practical information on essential matters such as finances, healthcare, everyday necessities, and local amenities. This book is supported by a Development Tree poster containing a timeline of the three-year integration programme, serving as a guide through the various stages of the process.
3. Welcome package: A tangible package containing an annual calendar, the Development Tree poster, a drawing pad for children including colouring pencils, a notebook, and the information book.

What this means for you: This comprehensive set of communication tools is effective in supporting new residents throughout their integration process in the Municipality of Stadskanaal. It is an example of how empathy underscores the importance of an empathetic and well-organised reception for building a strong and inclusive community. As a municipal employee or policymaker, this approach can serve as a model for developing effective welcome and integration programmes.

Inspired? Get in touch with us to find out how we can make the integration process in your municipality more accessible and straightforward!