VR tour launch
for Suzuki Netherlands
Imagine sitting at the car dealership in the latest Suzuki Swift, but instead of the showroom around you, you're whisked away to the "Cathedral Of Speed": the TT circuit of Assen, or the breathtakingly beautiful Beekse Bergen nature reserve. This was the reality we created with a 2-minute VR experience for the launch of the new Suzuki Swift.
Client
Suzuki Netherlands
Technique
VR tour
Type
Product launch
With the help of the Insta 360 camera we captured 8K footage for the highest level of detail. With the Pico 4, a state-of-the-art VR headset, we developed an experience that is not only visually stunning, but also intuitive.
When designing the VR experience, we kept all types of users in mind: from those trying a VR headset for the very first time, to seasoned tech enthusiasts. As such, we created a seamless and enjoyable journey for every person in attendance. Streamlining the process with Look & Play, a quick and easy 360° playback solution, made it effortless for users who get confused by controllers and menus. All users had to do was put the headset on. No clicking of buttons or other unfamiliar actions — just immediate immersion.
The response
The response to the VR experience was fantastic. More than 300 people attended the event at the National Military Museum in Utrecht, with many experiencing VR for the very first time. The enthusiasm was tremendous: participants explored virtual environments from the comfort of the driver's and passenger's seat of the Suzuki Swift. "It felt as though I was actually there, driving through the beautiful Dutch countryside", remarked one participant. The reactions underscored the success of the event and the high-quality experience we created.
