Een animatie laten maken van A tot Z

What does it actually involve to have a full animation made? In this blog, we'll cover every step in the creative process of animation production. Whilst these steps are generally the standard, they may vary depending on your unique needs and requirements.

Every creative project begins with an idea or a goal. From there, you look for a team that can help you bring that idea to life. Creating an animation requires specific expertise, so it's advisable to find a reliable partner who can develop and execute your creative vision. Together with your specialist, you'll establish technical parameters to clarify the goals, timeline, and costs of the project. Once that's all sorted, the creative work can begin!

Creative brainstorming session for an animation

In a creative brainstorming session, you discuss your ideas and wishes for the animation with all parties involved. This can include sharing inspiring examples, considering potential voice-over artists, coming up with ideas for specific scenes, and identifying key themes you'd like to see reflected in the script. When working with a professional, they'll ask the right questions to get to the heart of your animation.

Script & Storyboard for an animation

Using the input gathered, an experienced scriptwriter gets to work turning your wishes into a concise and compelling story. During the writing of a script the visual component is already taken into account, because your story is told in two ways: through visuals and through the spoken word. A strong coherence between the two is essential. That's why the scriptwriter doesn't just write the spoken script, but also concise descriptions of what happens visually.

Depending on the complexity or scope of the subject, it may even be necessary to create a storyboard. A storyboard contains illustrations that indicate what will be seen in each scene. This helps to build a clear picture of the style of your animation. Once the first versions of the script and any storyboard are ready, you can provide feedback, which leads to a final script.

The animator gets to work

With the final script and storyboard in hand, the animator gets to work. Each scene is built individually and then combined into a fluid animation with a clear call-to-action. Once the draft version of the animation is ready, you can provide feedback. This feedback is passed on to your point of contact, who ensures that everything is processed correctly and as efficiently as possible. Once you're happy with the result, the animation is finalised.

Achieving success with animation

Making effective use of an animation requires a solid content strategy, in which you share your animations and other content with your audience in a phased manner. Your point of contact can likely offer expert advice on this. Think, for example, about setting up your social media channels, designing flyers with a QR code, or creating a teaser version of your animation. With this last option, you can advertise effectively on platforms such as LinkedIn and YouTube. Depending on your specific goals, you'll work together with the experts to find the right tools to achieve success!

So, what does it mean to have an animation made from start to finish? In practice, everything is taken care of for you, and all you need to do is provide feedback or give approval on the designs and deliverables that experienced specialists present to you. Would you like to know more about animation? Then explore Have a 2D animation made en Have a 3D animation made and discover what they can do for you.