3D animatie branding film

A (3D) animation film is the perfect way to introduce your brand's new visual identity to a wide audience. For Aditech, we brought their technical expertise and brand identity together in a dynamic and vibrant way. Discover the new Aditech in our case study:

The situation

Technical specialists are essential for the construction of homes, offices and hospitals, as well as the development of green energy and climate technology. Aditech plays a crucial role in this by providing both flexible and permanent staff in electrical and installation engineering. For over 27 years, Aditech has been supplying the Netherlands with driven technical professionals who take on great responsibility and are motivated by strong ambitions.

Aditech, the leading recruitment agency in the technical installation sector, took a new step forward in their branding. A comprehensive brand book was created to provide guidelines for the years ahead. Phil & Flo was asked to bring the new logo to life in an animation video and draw parallels with Aditech's field of work.

Our solution

For Aditech, we created a Have a 3D animation made of no more than 60 seconds, designed to serve as a powerful promotional film and introduction to the new visual identity. This film is the ideal tool to acquaint Aditech's stakeholders with the refreshed brand in an accessible and engaging way.

Aditech's logo takes centre stage in the film. We created a variety of transitions in which Aditech's identity comes clearly to the fore. Through crisp camera transitions and the transformation of the logo into pipelines, tools, cables and other elements, we bring Aditech's field of work to life. This creative approach ensures that Aditech's core values and dynamic character are presented in a visually compelling way.

The result

The 3D film helped Aditech introduce their new logo and visual identity in an impressive manner. The film made a powerful impression on stakeholders and contributed to greater brand recognition for Aditech. By integrating the logo with elements from their field of work, we created a visual representation that highlights Aditech's technical expertise and capacity for innovation.

What this means for you

As an organisation striving to improve branding and communication in the technical sector, Aditech's approach demonstrates how effective a well-crafted 3D animation can be. This case study shows how visual tools can be used to present a strong and coherent brand identity.

Inspired by Aditech's success? Get in touch with us to discover how we can present your brand and products in a powerful and impactful way!