Wat is een explainer video?

An explainer video explains a complex concept, such as new software or a technical solution. In a short video the concept is presented in a simple and visual way. After watching the video, the viewer knows what the concept entails and understands it better. Ultimately, they can also make a conversion after watching this video.

A good explainer video is short, but certainly not too short. It should be a solid pitch for the product or service. It does not go into too much detail. The viewer needs to understand the concept, but does not need to know every last detail.

The visual aspects are incredibly important. That is why an explainer video should, for example, contain good animation visuals, so that the impact is greater. Finally, the story should be relatable. Make sure the viewer can put themselves in the picture.