What is an employer
branding video?
An employer branding video is avideoin which you give an impression of yourself as a company and employer. This video acts as an advertisement for you, as an employer, because employees talk about the company.
In particular, employees are shown on camera, telling an authentic story about your company. They mention the advantages and disadvantages of the work. Furthermore, it offers a glimpse into the day-to-day tasks that an employee carries out.
Why an employer branding video?
Een employer branding videoyou use to attract new employees. You show transparency about your company and explain in a visual way why someone should apply to work for you. It is a visual take on the old-fashioned job vacancy, and it works extremely well. Visual content stays with people longer and is therefore a great source of advertising for you as an employer.