De virtuele tour van nu, maar ook voor later

During the period when we were unable to attend physical events and gatherings, many businesses had a video made. And a virtuele tour was absolutely the perfect solution. But even now that this is possible again, it remains a wonderful way to stand out online. With such a digital tour, you give the viewer the opportunity to immerse themselves in the surroundings and truly soak up the atmosphere. It results in more visitors, leads, revenue, and appreciation. Want to know how? In this blog, you can read about the various possibilities.

What is a virtual tour?

A virtual tour is, quite literally, a digital guided tour using videos. Sometimes an ordinary video is not sufficient to capture the atmosphere of a location or environment. Or it is simply not possible to conduct a tour at a particular location, for example in a factory. But have you ever considered a virtual tour? The viewer can look around, navigate, and request information themselves. The tour can be viewed for as long and as often as desired. Simply from a digital screen, from the living room, or even whilst on the go.

How do you create a virtual tour?

You can create a virtual tour yourself, but this is not always advisable. For a high-quality tour, you need high-quality videos. It is best to leave this to a professional. Prior to having a virtual tour made, a creative process takes place. During that process, careful consideration is given to what the objective of a virtual tour is, which type of tour best suits that objective, and what is required to produce the virtual tour. Once all the ideas are in place, it is time to start filming.

What are the possibilities with a virtual tour?

There are various options for virtual tours. For instance, there is the 360-degree virtual tour, a VR tour in which the camera films 360 degrees around itself. Using a VR headset, the viewer can watch the 360-degree video as though they are actually standing in the space or environment. The main drawback is that the viewer must have access to a VR headset.

Interactive tour as an accessible solution

There is also the interactive tour, in which the video features clickable buttons. Using the buttons, the viewer can click through the video and choose for themselves which sections they wish to see. For example, in a virtual tourism tour showcasing all the highlights of a city. Or in a virtual tour of a hotel, where you can browse all the facilities in advance. A virtual tour for your business is a fine addition to your marketing mix.

Virtual Reality

There are ever more spectacular possibilities emerging to captivate visitors. Nowadays we can already create VR tours in 3D, but it will not be long before we can even produce 4D moving images. With the developments in 'light field' recording, 4D scenes can be captured. In these scenes, a viewer can, again with the aid of a VR headset, walk around within a pre-recorded image. Creating a VR tour is therefore becoming increasingly impressive. As an organisation, it is well worth your while to explore virtual reality this further. Not only for now, but also for the future.

Reasons to have a virtual tour made

A virtual tour is a perfect tool for organisations across various sectors. For instance, you could have a virtual tour made for education. In this virtual tour of a school, let visitors from all over the world walk through the corridors of your school. Along the way, they encounter different subjects and get a feel for the atmosphere in each classroom.

Alongside a virtual tour for education, online tours are of course also suitable for other sectors. For example, you could have a virtual tour made of a factory, or a virtual tour of a brewery, to showcase important processes. A virtual tour for businesses can also extend a digital welcome to new employees or give client relations a guided tour.

Useful now and in the future

Virtual technologies have the highest expected growth potential for the coming years. IDC Research predicts that investment in VR alone will rise to 15.5 billion euros over the next four years. More practical applications will emerge, which an increasing number of businesses will make use of. We are broadening our world and creating the perfect online experience in which the user is themselves 'in control' of this form of information provision. An effective tool for any business to explore.

Want to know more about virtual tours?

Would you like to know more about VR and its applications? Feel free to get in touch touch with us.