Hoe maak je een succesvolle bedrijfsfilm?
Captivate your audience with an irresistible corporate video
It's like playing a nerve-wracking game: you have just one chance to make a striking impression on your audience. But this is no game — this is the story of your company that you want to convey through a successful corporate video. As you wrestle with putting together a compelling script, you feel the pressure to craft a story that perfectly reflects your brand identity and captivates your audience. We have good news: with the right approach, creating an impressive corporate video becomes as straightforward as a walk in the park. Here are some crucial elements to consider.
Structured objectives
Before you embark on your epic filmmaking journey, it's important to have a clear objective. This objective is the backbone of your corporate film. Do you want to introduce your company? Are you looking for new clients? Or do you want to use it as a employer branding video to attract potential employees? It's essential to keep your client's needs in mind. Ask yourself: "What's in it for them?"
Crystal-clear message
Conveying a clear message can be a challenge. Temptations such as recounting the entire company history or showcasing the enthusiastic team can overshadow the purpose of the video. Keep it simple and focus on the key message that's relevant to your objective. Don't forget that you can always share more information via your website or in another video.
Concise and purposeful
In a world of snap decisions, first impressions can determine whether your video gets watched or not. Make sure you grab attention within the first few seconds. Whilst there's no fixed 'perfect' length for a video, most online viewers prefer something short and to the point. A video of 30 seconds to 3 minutes seems to be the sweet spot. Don't forget to have multiple versions of varying lengths for different channels.
Engaging narrative
A good corporate video always tells a story. By telling a compelling story, your viewer can identify with what they see. This can be achieved by using characters, developing a plot, or creating a specific setting. Music, sound effects, and voice-overs can strengthen the narrative and reinforce the message.
Emotional engagement
Emotions are the driving force behind our behaviour. They influence our decisions, even when we think we're acting rationally. Whether it's joy, fear, or trust, evoking emotions can lead to actions such as making a purchase, sharing content, or filling in an email address.
Professionalism
Demonstrating professionalism in your corporate video helps to enhance the credibility of your company. This doesn't mean your video has to be dull. On the contrary, it can be humorous, informal, light-hearted, or creative — but ensure a professional approach in every aspect of the production.
Distributing your video
The work doesn't stop once your video is finished. It's important to actively distribute your video via your website, social media, and potentially paid advertising. It would be a shame if all that hard work went unseen by your target audience.
The power of the Call to Action (CTA)
Don't forget the call to action. This is a powerful tool for prompting your target audience to take action, whether that's driving website traffic, watching other videos, or something else entirely.
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Written by: Peter de Graaf
Creative Director (Co-founder)