Hoe maak je een goede whiteboard animatie?

Whiteboard animations offer a compelling and efficient way to convey a wealth of information and prompt people to take action. But what makes a whiteboard animation excellent, and how do you create one? Find out in this blog.

Unpacking whiteboard animations

A whiteboard animation is a dynamic combination of text, illustrations, and other visual elements, all sketched or written on a whiteboard. This is accompanied by a voice-over that tells a narrative or provides an explanation. Whiteboard animations are often have an explainer animation made but not exclusively. They offer a simple yet effective way to bring ideas to life.

The added value of whiteboard animations

Whiteboard animations are not the optimal choice for every situation, but they have proven to be valuable in many contexts. Also seeHave an AI video made.

The benefits of whiteboard animations

• Excellent as a support tool in a presentation
• A brilliant way to distribute large amounts of information in an engaging manner
• Makes complex or dry information more accessible and engaging
• Relatively cost-effective to produce
• The format holds the viewer's attention
• Whiteboard animations are broadly applicable: almost any business can benefit from them

Tips for creating whiteboard animations

Some elements must not be missing from any animation:

The fundamentals

Regardless of the type animatie laten maken, there are a few universal principles: ensure clear objectives and a straightforward message. Keep the animation consistent (in tone and style) with your other business communications and make sure it is professionally put together. Use Calls to Action (CTAs) to inspire your viewer to take action.

A unique story

Since whiteboard animations became popular around 2010, many businesses have made one, resulting in an abundance of generic and uninspired animations. The most important thing, before creating an animation, is a unique script. Without a compelling story, your animation is destined to go unnoticed.

The function of the hand

The hand you see in whiteboard animations is more than a fun gimmick. It helps to direct and hold the viewer's attention, making the explanation more effective. But it can also be a distraction, particularly when the information is technical or complex. The hand can also suggest a personal, informal tone, so if that does not suit the message, it is best left out.

The background

The white background serves a purpose. It accentuates the information and ensures that any colours used really stand out. But it does not necessarily have to be white — a black or dark green chalkboard works just as well. Or the effect of a transparent glass panel, on the back of which text or illustrations are written or drawn.

The animations

Smooth transitions between animations are essential for uitleganimaties or infographics. This gives the story dynamism and ensures coherence. It makes it pleasant to watch and guides the viewer towards the end point, the CTA.

Creative illustrations

Your whiteboard animation sets itself apart through the use of creative illustrations. Make sure you use unique, bespoke illustrations. Your business and your story are unique, so the illustrations should be too. Avoid stock illustrations.

Not too creative

The strength of whiteboard animations lies in their simplicity. They consist of a background onto which illustrations or text are animated. Preserve this simplicity and direct your creativity towards the story and illustrations, rather than trying to reinvent the wheel.

The process of creating a whiteboard animation

Phil & Flo always begins with an intake, followed by a creative session. This is the kick-off of the project, during which we work together to establish the objectives and the core message for the animation.

With the insights from this session, our creative team gets to work on the script and storyboard, which form the foundation for the final animation. Our animators then create the animation in our studio. After the animation, we add music and the right voice-over for the finishing touch. Your brand-new animation is ready to share with the world. And that is when the real work begins.

Get in touch with one of our experts to see what we can do for you.

The importance of a good voice-over

A good voice-over can make or break your whiteboard animation. It contributes to the overall tone of the animation, and an excellent voice-over can make the information more persuasive and memorable. Choose a voice that suits the personality of your brand and the message you wish to convey.

The power of music

Music can enhance the atmosphere and emotion of your whiteboard animation. It can create a sense of excitement, curiosity, or urgency, depending on the purpose of your animation. The right music can elevate your animation to the next level and ensure your message stays with your audience.

The impact of a call-to-action

A strong call-to-action (CTA) is crucial to the success of your whiteboard animation. It motivates your audience to take the next step, whether that is getting in touch, purchasing a product, or signing up to