Dimensions Instagram post and social media: The ultimate complete guide
Social media marketers know that every platform has its own unique formats and dimensions for different types of content. To ensure your images always look professional, without annoying black bars or cropping, it is important to use the correct formats. In this article, we outline all the essential Instagram dimensions, and a few other important social media dimensions, for you.
Instagram dimensions
Profile photo
- Format: 320 x 320 pixels (1:1 aspect ratio)
- Tip: Instagram toont je profielfoto als een rondje, dus zorg ervoor dat belangrijke elementen in het midden staan.
Instagram Post
- Square: 1080 x 1080 pixels (1:1 aspect ratio)
- Landscape: 1080 x 608 pixels (1.91:1 aspect ratio)
- Portrait: 1080 x 1350 pixels (4:5 aspect ratio)
Instagram Video Post
- Landscape: 1080 x 608 pixels (1.91:1 aspect ratio)
- Portrait: 1080 x 1350 pixels (4:5 aspect ratio)
Instagram Carousel Post
- Square: 1080 x 1080 pixels (1:1 aspect ratio)
- Landscape: 1080 x 608 pixels (1.91:1 aspect ratio)
- Portrait: 1080 x 1350 pixels (4:5 aspect ratio)
- Tip: Use the same format for each image in the carousel to avoid cropping.
Instagram Story
- Format: 1080 x 1920 pixels (9:16 aspect ratio)
- Tip: For the best result and to avoid black bars, always use the 9:16 aspect ratio.
Instagram Reels
- Format: 1080 x 1920 pixels (9:16 aspect ratio)
- Please note: When your Reels are shown in the news feed, Instagram reduces the resolution to 1080 x 1350 pixels. For more information, see our knowledge article on Instagram Reel.
Instagram IGTV
- Vertical video: 1080 x 1920 pixels (9:16 aspect ratio)
- Horizontal video: 1920 x 1080 pixels (16:9 aspect ratio)
- Cover photo: 420 x 654 pixels (1:1.55 aspect ratio)
Instagram Guides Cover
- Format: 1080 x 1440 pixels (3:4 aspect ratio)
Instagram Thumbnails
- Format: 1080 x 1080 pixels (1:1 aspect ratio)
- Tip: Although thumbnails are displayed at 161 x 161 pixels, upload them in higher resolution for the best quality.
Dimensions for other social media platforms
- Profile photo: 170 x 170 pixels
- Cover photo: 820 x 312 pixels
- Shared image: 1200 x 630 pixels
- Profile photo: 400 x 400 pixels
- Header image: 1500 x 500 pixels
- Shared image: 1200 x 675 pixels
- Profile photo: 400 x 400 pixels
- Background photo: 1584 x 396 pixels (see ours for inspiration)
- Shared image: 1200 x 627 pixels
YouTube
- Profile photo: 800 x 800 pixels
- Channel cover photo: 2560 x 1440 pixels
- Video thumbnail: 1280 x 720 pixels
Using the correct dimensions for your images and videos ensures that your content always looks professional and is displayed optimally on every platform. Make sure you have these formats to hand for your next social media post. Avoid the common mistakes of cropped or stretched images.
Do you need more help or guidance? Perhaps with a campaign or project? Get in touch touch to see how we can help!