What is an Instagram reel?

An Instagram reel is a short video that allows you to unleash your creativity. Just like Instagram stories, you can add music, effects and text, but reels are longer: up to 60 seconds! This gives you more space to tell a story or show your product.

Fun for you, interesting for companies

Reels are not only fun to create, they are also a valuable addition to a company's marketing plan You can use Reels to:

• Promote your products or services: Show your product in action or provide a short tutorial video.
• Inform your audience: Share interesting facts or tips that are relevant to your target group .
• Build a bond with your customers: Give a behind-the-scenes look or respond to comments with a new Reel.

Where can you find Reels?

You can find Reels in various places in the Instagram app :

• On the profile of someone you follow: View the Reels of accounts you find interesting.
• On the Explore page: Discover new Reels based on your interests.
• On a separate Reels tab: Here you will find the latest Reels and popular trends.

• Use relevant hashtags: This makes it easier for people to find your Reel.
• Stay on top of trends: See what other accounts are doing and use popular music or challenges in your Reel.
• Make it visually appealing: Use filters, effects and text to make your Reel stand out.
• Tell a story: Think in advance what you want to show and provide a clear message.

With a little creativity, you can use Instagram Reels to show your creativity, engage your audience, and grow your business. Ready to go wild with Reels? Or do you want some extra tips? Please contact us!