What is an employer
branding video ?
An employer branding video is a video in which you give an image of you as a company and employer. This video works as an advertisement for you, as an employer, because employees talk about the company.
Employees in particular are shown on screen, who tell an authentic story about your company. They name the advantages and disadvantages of the work. Moreover, it provides a glimpse into the daily work that an employee does.
Why an employer branding video?
an employer branding video to attract new employees. You show transparency about your company and visually explain why someone should apply to you. It is a visual version of the old-fashioned vacancy, which works very well. Visual content sticks around longer and is therefore a good source of advertising for you as an employer.