What is a
customer journey ?
In a customer journey video you make visible the journey your customer takes to ultimately purchase and use your product or service. In other words, the customer journey from introduction to purchase is visually represented.
The customer journey consists of different phases. First the lead enters the awareness phase. In this phase, the lead is introduced to your product and is therefore not yet familiar with the product. The next phase is consideration. In this phase the customer considers whether to purchase the product. Research is conducted, and many product videos viewed in this phase. Finally, the customer moves to the decision phase, where a purchase is actually made.
What do you use a customer journey video for?
You use the customer journey video for your own team. The video makes visible the journey the customer takes to make a purchase. Because this is visible, your marketing and sales team knows better how to respond to all matters. This way they can focus their work in a more targeted manner.