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The virtual tour of now, but also for later

Virtual reality phil en flo e1689324634939 - The virtual tour of now, but also for later - - Phil & Flo Creative Studio

During the period when we could not attend physical events and meetings, many companies had a video made. And a virtual tour was the perfect solution. But even now that this is possible again, it remains a wonderful way to stand out online. With such a digital tour you give the viewer the opportunity to immerse themselves in the environment and really experience the atmosphere. It results in more visitors, leads, turnover and appreciation. Do you want to know how? In this blog you can read about the different options.

What is a virtual tour?

A virtual tour is literally a digital tour using videos. Sometimes a regular video is not enough to capture the atmosphere of a location or environment. Or is it simply not possible to give a tour at a specific location, for example a factory. But have you ever thought about a virtual tour? The viewer can look around, navigate and request information themselves. The tour can be viewed for as long and as often as desired. Simply from a digital screen, from the living room or even on the go.

How do you create a virtual tour?

You can create a virtual tour yourself, but that is not always recommended. For a high quality tour, you need good quality videos. It is best to have this done by a professional. Before having a virtual tour made, a creative process takes place. During that process, we carefully look at what the purpose of a virtual tour is, what type of tour best suits it and what is needed to create the virtual tour. Once all the ideas are in place, it's time to film.

The possibilities with a virtual tour?

There are various options for the virtual tours. There is the 360 ​​degree virtual tour, a VR tour in which the camera films around you in 360 degrees. With VR glasses, the viewer can view the 360 ​​degree video as if he were really standing in the room or environment. The major disadvantage is that the viewer must have a VR headset.

Interactive tour as an accessible solution

There is also the interactive tour, where the video has clickable buttons. Using the buttons, the viewer can click through the video and choose which parts he wants to see. For example, in a virtual tourism tour, which includes all the highlights of a city. Or in a virtual tour of a hotel, where you can view all the facilities. A virtual tour for your company is a great addition to your marketing mix.

Virtual reality

There are more and more spectacular opportunities to engage visitors. Nowadays we can already make VR tours in 3D, but it won't be long before we can even make 4D moving images. With the developments of 'light field' recording, 4D scenes can be recorded. In these scenes, a viewer can walk around in a pre-recorded image, again using VR glasses. Taking a VR tour is therefore becoming more and more impressive. It is interesting for you as an organization to delve virtual reality Not only for now, but also for later.

Reasons to have a virtual tour made

A virtual tour is a perfect tool for organizations from different industries. For example, you can have a virtual tour made for education. Let visitors from all over the world walk through the halls of your school in this virtual school tour. Along the way they encounter different subjects and experience the atmosphere in each classroom.

In addition to a virtual tour for education, online tours are of course also suitable for other industries. For example, you can have a virtual tour of a factory, or a virtual tour of a brewery, to visualize important processes. A virtual tour for companies can also digitally welcome new employees or give customer relations a tour.

Usable now and later

Virtual techniques have the highest expected growth potential for the coming years. IDC Research predicts that investment in VR alone will reach €15.5 billion over the next four years. There will be more useful applications that more and more companies will use. We broaden our world and create the perfect online experience in which the user is 'in control' of this form of information provision. An effective tool to delve into as a company.

Want to know more about virtual tours?

Would you like to know more about VR and its applications? Contact us without obligation