More conversion with a corporate video

Are you ready to increase your business conversions? With the endless digital technologies available, choosing the right strategy can be overwhelming. But don't worry, there is one powerful tool that stands head and shoulders above the rest: the corporate video. This little piece of cinematography can take your business to the next level. Read on and discover how you can give a big boost to your conversions with a corporate video.

Definition of a corporate video

A corporate video is not an average marketing tool. It is a dynamic way to present your products or services and at the same time showcase your brand personality. But the key question remains: can it actually increase your conversions?

The influence of a corporate video on conversions

In the world of online marketing, conversion is the holy grail. This refers to the percentage of your website visitors who make a purchase. But how do you increase those percentages? Video marketing offers an effective answer to this, for example with a well-executed corporate film .

A convincing corporate video can increase conversions on your website by up to 80%. Telling your story in an authentic way and letting your company values ​​shine can make a deep impression on your viewers. But how do you create a corporate video that actually results in more conversions? Let's look at some crucial elements.

The building blocks of an effective corporate video

Creating a corporate video can feel like climbing a mountain. You may be wondering, “What should I show? What should I tell you?” We have identified three elements that form the basis for an effective corporate video.

Emotion as a driving force

A corporate video must resonate emotionally with viewers. Humor and storytelling are effective tools that can help you with this. They can create a bond with your audience and make your video more compelling to share.

Call to action

Integrate a call-to-action (CTA) into your video. Sometimes the customer needs that extra push to realize that your company offers the perfect solution. Your video should clearly show what steps the customer must take to use your services or products.

Creativity and uniqueness

Your corporate video is your opportunity to creatively show what sets your company apart from the rest. Whether you choose a simple video on location or a large production at different locations, the video should show the unique features of your company.

Struggling to shape this yourself? Our team at Phil & Flo is ready to help you. We will work with you to create a unique video that makes an impact and actually leads to more conversions.

Corporate video for more conversions: Make it yourself or outsource it?

There is no doubt that a corporate video can contribute to more conversions. Now you may be wondering: should I make the video myself or hire a professional? With a professional at your side, you can rest assured that all important elements are included and strategies are applied that really touch your target group.

At Phil & Flo we take away all your worries and all you have to do is give your opinion on the concepts and scripts that our team develops. Would you like to know more about our video services? Read more about having video made by Phil & Flo. Or contact us!