Instagram post dimensions The ultimate complete guide
Social media marketers know that each platform has its unique formats and dimensions for different types of content. To ensure that your images always look professional, without annoying black borders or cutouts, it is important to use the correct formats. In this article we list all the essential Instagram dimensions, and a few other important social media dimensions, for you.
Instagram dimensions
Profile photo
- Size : 320 x 320 pixels (1:1 aspect ratio)
- Tip : Instagram shows your profile photo as a circle, so make sure important elements are in the middle.
Instagram Post
- Square : 1080 x 1080 pixels (1:1 aspect ratio)
- Landscape (Landscape) : 1080 x 608 pixels (1.91:1 aspect ratio)
- Portrait (Portrait) : 1080 x 1350 pixels (4:5 aspect ratio)
Instagram Video Post
- Landscape : 1080 x 608 pixels (1.91:1 aspect ratio)
- Portrait : 1080 x 1350 pixels (4:5 aspect ratio)
Instagram Carousel Post
- Square : 1080 x 1080 pixels (1:1 aspect ratio)
- Landscape : 1080 x 608 pixels (1.91:1 aspect ratio)
- Portrait : 1080 x 1350 pixels (4:5 aspect ratio)
- Tip : Use the same size for each image in the carousel to avoid cropping.
Instagram Story
- Size : 1080 x 1920 pixels (9:16 aspect ratio)
- Tip : For best results and to avoid black bars, always use the 9:16 aspect ratio.
Instagram Reels
- Size : 1080 x 1920 pixels (9:16 aspect ratio)
- Note : When your Reels are shown in the news feed, Instagram reduces the resolution to 1080 x 1350 pixels. For more information, check out our Instagram Reel .
Instagram IGTV
- Vertical video : 1080 x 1920 pixels (9:16 aspect ratio)
- Horizontal video : 1920 x 1080 pixels (16:9 aspect ratio)
- Cover photo : 420 x 654 pixels (1:1.55 aspect ratio)
Instagram Guides Cover
- Size : 1080 x 1440 pixels (3:4 aspect ratio)
Instagram Thumbnails
- Size : 1080 x 1080 pixels (1:1 aspect ratio)
- Tip : Although thumbnails are displayed as 161 x 161 pixels, upload them in higher resolution for the best quality.
Dimensions for other social media platforms
- Profile photo : 170 x 170 pixels
- Cover photo : 820 x 312 pixels
- Shared image : 1200 x 630 pixels
- Profile photo : 400 x 400 pixels
- Header image : 1500 x 500 pixels
- Shared image : 1200 x 675 pixels
- Profile photo : 400 x 400 pixels
- Background photo : 1584 x 396 pixels (check out our for inspiration )
- Shared image : 1200 x 627 pixels
YouTube
- Profile photo : 800 x 800 pixels
- Channel cover photo : 2560 x 1440 pixels
- Video thumbnail : 1280 x 720 pixels
Using the correct dimensions for your images and videos ensures that your content always looks professional and displays optimally on any platform. Make sure you have these formats on hand for your next social media post. This avoids the common mistakes of cropped or stretched images.
Do you need more help or guidance? Maybe for a campaign or project? Get touch to see how we can help!