How do you make a successful corporate film ?
Seduce your audience with an irresistible corporate film
It's like playing a nerve-wracking game: you only have one chance to make an impressive impression on your audience. But this is not a game, this is the story of your company that you want to convey through a successful corporate film. As you struggle to put together a compelling script, you feel the pressure to create a story that perfectly reflects your brand identity and captivates audiences. We have good news: with the right approach, making an impressive corporate film becomes as easy as a walk in the park. Here are some crucial elements to consider.
Structured goals
Before you embark on your epic cinematic journey, it's important to have a clear goal. This goal is the backbone of your corporate film . Do you want to introduce your company? Are you looking for new customers? Or do you want to use it as an employer branding video to attract potential employees? It is essential to keep your customer's needs in mind. Ask yourself, “What's in it for them?”
Crystal clear message
Conveying a clear message can be a challenge. Temptations such as telling all about the company history or the enthusiastic team can overshadow the purpose of the video. Keep it simple and focus on the main message that is relevant to your goal. Remember, you can always share more information through your website or in another video.
Concise and targeted
In the world of quick decisions, first impressions can determine whether your video is viewed or not. So make sure you grab attention in the first few seconds. While there is no set “perfect” length for a video, most online viewers like it short and sweet. A 30 second to 3 minute video seems to be the sweet spot. Don't forget to have multiple versions of different lengths for different channels.
Compelling story
A good corporate video always tells a story. Telling a compelling story helps your viewer identify with what they see. This can be done by using characters, developing a plot, or creating a specific setting. Music, sound effects and voice-overs can enhance the story and reinforce the message.
Emotional involvement
Emotions are the driving force behind our behavior. They influence our decisions, even when we think we are acting rationally. Whether it's happiness, fear, or confidence, arousing emotions can lead to actions such as making a purchase, sharing content, or submitting an email address.
Professionalism
Showing professionalism in your corporate film helps to increase the credibility of your company. This doesn't mean your video has to be boring. On the contrary, it can be humorous, informal, light-hearted, or creative, but ensure a professional approach in all facets of the production.
The distribution of your video
The work doesn't stop when your video is ready. It is important to actively distribute your video through your website, social media and possibly paid advertisements. It would be a shame if all the hard work is not seen by your target group.
The power of the Call to action (CTA)
Don't forget the call to action. This is a powerful way to get your audience to take action, whether it's generating website traffic, watching other videos, or something else.
Would you like to learn more about corporate films?
Don't miss an opportunity to captivate and involve your audience. Are you ready to create your own masterpiece? Leave your details and our specialists will contact you.
Written by:
Peter de Graaf
Creative Director (Co-founder)