Have an explanation made.
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Every organization, from start-up to multinational, has a unique story to tell. An innovative product or service or an internal process that needs clarification. The crux is in the understandable and attractive conveyance of information. an explanimation is the way to do that exactly.
With the help of fascinating animations, speaking visuals and a convincing story you can generate a lot of impact in a short time. More and more often, companies are opting for explanimation , because it is proven effective and stimulates people to actively listen and look. We tell you everything about the concept and how Phil & Flo as an animation studio can get the best out of your idea!
Brought your story to life in a catchy way
Making an explanimation is a merger of two words: "Explanation" and "Animation." This is a short, often clear animation that explains something . From a complicated technical procedure to a simple manual for example. Or the introduction of a new software platform, a new working method within your organization or the clarification of data from an annual report. You can have an explanimation made to take your target group step by step in a story that would otherwise be too dry or too complex.
An animation has much more flexibility. With the help of visual elements, music and storytelling you can transfer the core message in one or two minutes. Having an explanimation made is therefore great for people who learn faster by 'seeing' and 'hearing'. ' The chance of dropping out is also smaller, because animations are more dynamic and attractive than text.
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Why storytelling?
We all know that hard facts and figures can be important, but without a good story they often don't get stuck. If you want to make an explanimation, it is smart to use the power of storytelling. People have been used to processing information in the form of stories for centuries, because this is a natural way to store knowledge. When you choose an explanimation, you ensure a storyline that makes your audience curious and takes with them, so that they better remember the information.
You want to show how your service makes the life of a customer easier? With an explanimation you can, for example, introduce a fictional user who experiences a problem, and then show you how your product or service offers a solution. The viewer recognizes himself in the character and is therefore more involved in the content. That is the power of a well -thought -out animation .
Having application areas of explanimation made
Having an explanimation made can be used for external marketing purposes. But also for internal communication. For example, explain new guidelines or processes to employees. Or use it for e-learning and training, animations to train your staff in a way that is fascinating and attractive.
And what about the onboarding of new employees? Introduce the corporate culture and procedures in a clear and consistent form. Having an explanimation made is widely applicable. It is possible in any sector, because an animated video can make any story more fascinating and clearer.
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Benefits of making an explanimation
The biggest advantage of making an explanimation is of course that you can present a complicated concept in an accessible way. But there are more reasons why making an explanimation is becoming increasingly popular. For example, people keep looking at an animation much longer than a static presentation.
And with an explanimation you can adjust the style, colors and images exactly to your brand identity. Everywhere you show the animation, the quality and content are always the same. And of course an animation is easy to distribute via social media, newsletters or your website! In this way an explanimation delivers you make time and cost savings. You don't have to explain everything again, because the video does that for you.
Have the production process made of an explanimation
If you decide to have an explanimation made, it is useful to know how the process goes broadly. At Phil & Flo you can count on a process that consists of a number of crucial steps.
- Together with you we discuss the goal, the target group and the message. This creates the common thread for the animation.
- Based on the input we write a strong script that takes the viewer from start to finish.
- Then we translate the script into a visual storyboard. Here you can see what the scenes look like, which style we use and which colors are used.
- A good voice-over gives extra depth, and appropriate music completes the experience.
- Now is the moment when the images come to life. With an explanimation, we work out the scenes and add Motion Graphics, so that every transition and movement is fluent.
- We share a draft version with you so that you can give feedback. We then make the latest corrections and you will receive your final explanimation in the desired formats.
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Why make the choice for Phil & Flo?
At Phil & Flo we believe in the power of animation to tell stories and to convey feelings. We know better than anyone how important it is that the end result is technically perfectly put together and is emotionally involved in the viewer. If you choose an explanimation, we want your vision and identity to be central. That is why we do not work with standard templates, but we develop everything tailor -made. This way we ensure that your story really comes to life.
At Phil & Flo we like a personal approach. The Phil & Flo Team consists of creative people who specialize in script, branding, design, animation and storytelling. Together they form the perfect mix to provide you with a great explanimation that you can be proud of.
Have explanimation made and branding
Colors, typography and style of illustrations are an extension of your branding . By having that consistent return to the animation, you strengthen the recognisability. Viewers build an association between the images in the animation and your brand.
As soon as you choose to have an explanimation made, you can use the video in a large number of different ways. For example, place the video prominently on your homepage so that potential customers understand who you are and what you do at a glance. Or send the animation in a mailing to customers and leads to inform them about a new product or an important change in your services.
Do you want to present your story in an unforgettable way? Then contact Phil & Flo!
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Frequently asked questions: have explanimation made
The cost of having an animation created varies greatly depending on factors such as the length of the animation, the complexity of the design and whether it is 2D or 3D . Additional costs may include voice-over, scriptwriting and multiple rounds of revision. Original and high-quality animated films like the ones we make require a certain investment, but our animations are used for years, with an average of six years of active use.
The time it takes to produce an animation depends on the size and complexity of the project. As standard, we aim for delivery within 1 month. While more complex projects can take several months. Our project managers lay everything out very clearly for you at the start of production. This way you know exactly when to expect what.
The production process for an animation usually involves several steps: concept development, script writing, storyboard creation , designing style frames, animating, adding voice-over and sound effects, and final revisions. This is a collaborative process to ensure we help create what you envision.
The ideal length of an animation depends on the purpose and location of use. For online or explainer animations, a duration of 60 to 90 seconds is often ideal because it is short enough to hold attention but long enough to get the message across. For TV commercials, 30 seconds is usually appropriate, while pre-roll ads on platforms like YouTube are often around 5-15 seconds.
We are certainly pioneers when it comes to the use of AI, but the quality and output have been substandard so far. We will generative AI to further improve the quality of our work. We also use AI Voice-overs for concepts.
During our intake interview we will advise you extensively about which style best suits your target group and marketing goals.
Absolute. Our team of communications advisors is ready to develop a professional and effective script that perfectly matches your message.
Dutch animators ensure a smooth process, allowing for clear communication and quick feedback. This way you get exactly what you have in mind, without noise.
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