Reach your target group with
a strategic marketing plan
With our strategic marketing plan, we determine which media communication is needed to promote your product or service among the target group in order to generate more sales.
Free E-Book Strategic content
Discover our E-Book about the VISION© model and receive valuable insights to apply it effectively.
A strong marketing plan helps your business grow
. A marketing plan is essential for building a strong brand identity. Now that we know how we want to position the brand and for which target group, we determine which resources we use to achieve better results. A marketing plan provides clear direction and structure for all marketing efforts and allows your business to grow in a competitive market.
We use all the information from the target group analysis and brand positioning to set up the new Customer Journey. We cover the different phases in the customer journey and sales funnel, such as the awareness, consideration and purchase phases.
Strong marketing strategies based on the Customer Journey
The new Customer Journey gives us tools to develop specific marketing strategies for each phase. We determine which message, style and tone of voice we use to arouse the interest of your ideal customer per element. This includes, for example, social media campaigns to create awareness, retargeting advertisements for interested prospects and targeted email marketing to increase the loyalty of existing customers.
By measuring results based on important KPIs, such as conversion rate and ROI, we can continue to improve marketing objectives.
Entire marketing campaign by Phil & Flo
Do you want to grow your business with a strong marketing plan and specific marketing strategies per phase in the customer journey? Please contact Phil & Flo for a completely tailor-made marketing campaign.
In addition to setting up a strong marketing plan, Phil & Flo also helps you create all marketing communications. You can contact us for creating new branding, animation videos, films, social media content and even web development and events. Contact us and reach your target group with a strategic marketing plan.
The importance of integrated marketing communication
consumers come into contact with brands through numerous channels, consistency is crucial in this. An integrated marketing communication ensures that your message is consistent, coherent and complementary on every channel and at every contact point.
This provides a seamless experience for the customer, strengthening your message and increasing brand recognition.
Takeaways:
- Consistent message : A uniform message on all channels increases recognisability and strengthens the bond with your brand.
- Increased brand recognition : By being consistent in your communications, customers are more likely to recognize and remember your brand, which increases the chance of conversion.
- Optimal customer experience : Integrated marketing ensures a smooth and seamless customer journey, where every interaction with your brand adds value.