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What is Extended Reality?

What does XR mean?

Extended Reality (XR) represents a convergence of all immersive technologies Virtual Reality (VR) , Augmented Reality (AR) , and Mixed Reality (MR) —working together to combine our physical and digital worlds. XR transforms how we interact with both our immediate and virtual environments, integrating virtual elements with the real world in real time. This enables exceptional experiences that expand the perception of reality.

The applications of XR: From education to industry

In education, for example, the Stanford Human Interaction Lab uses XR to let students experience history through AR-enriched learning experiences. This technology allows them to navigate historical events as if they were there, resulting in deeper understanding and a lasting impression.

In healthcare, XR is revolutionizing the way medical training is delivered. The Leiden University Medical Center (LUMC), for example, uses VR simulations that allow medical professionals to practice complex procedures without risks, reducing the margin of error and increasing competence. These technologies also provide opportunities for patients to experience treatments and diagnoses in a more interactive and understandable way.

New innovative solution in medical training, Hololens and extended reality

Why use XR?

The use of XR across industries not only offers improved training methods and engaging learning experiences, but it also allows companies to engage their customers in innovative ways. Companies like Phil & Flo, which specialize in XR, are creating immersive experiences that not only entertain but are also educationally valuable, bringing users into dynamic and interactive worlds.

Technology has reached a turning point where the interactive and graphic qualities of XR applications contribute to both the fun factor and practical applicability in education and beyond.

Image of a demonstration of a mixed reality map.

Research and future of XR?

Research shows that XR produces a significant increase in user engagement and conversion rates. With the global XR market predicted to grow to over $100 billion by 2026 , it is clear that the future of

Visit our Immersive Hub on PhilenFlo.nl to learn more about how XR can take your business to new heights.