Communication mix integration
for municipalities

In a world where globalization and migration are becoming increasingly prominent, we must not forget to welcome new residents warmly and effectively. The municipality of Stadskanaal recognizes this and, with Phil & Flo at the helm, has developed an innovative approach to ensure the integration of status holders runs smoothly and pleasantly.

Our solution: An integrated communication mix of various communication means, consisting of:

1. Welcome film: A film that highlights the diversity and community spirit of Stadskanaal. This film serves as a first introduction and welcomes new residents in a personal and inclusive way, but also to inspire current residents of the municipality of Stadskanaal to contribute to a warm welcome for status holders.
2. Information book and development tree: A carefully designed book with practical information on essential matters such as finance, healthcare, daily necessities and local amenities. This book is supported by a Development Tree poster that contains a timeline of the three-year integration process, acting as a guide through the different stages of the process.
3. Welcome package: A tangible package containing an annual calendar, the Development Tree poster, a drawing pad for children including drawing pencils, a notebook and the information book.

What does this mean for you: This total package of communication tools is effective in supporting new residents during their integration process in the Municipality of Stadskanaal. It is an example of how empathy and underlines the importance of an empathetic and well-organized reception for building a strong and inclusive community. As a municipal employee or policymaker, this approach can serve as a model for developing effective welcome and integration programs.

Inspired? Contact us to discover how we can make the integration process in your municipality more accessible and smoother!