VR Tour launch
for Suzuki Nederland
Imagine that you are in the newest Suzuki Swift at the car dealer, but instead of the building around you, you will be taken to the "Catherdral of Speed": the TT circuit of Assen, or the Beekse Bergen surrounded in beautiful nature. This was the reality we created with a 2-minute VR experience for the launch of the new Suzuki Swift.
Customer
Suzuki Netherlands
Technology
VR Tour
Type
Product launch
With the help of the Insta 360 camera, we captured 8k images for the highest detailed level. With the Pico 4 , a state-of-the-art vr headset, we developed an experience that is not only visually attractive, but also intuitive.
During the design of the VR experience, we kept all the type of users in mind: from those who first try a VR headset, to seasoned tech enthusiasts. So that we created a seamless and pleasant journey for every present present. Streamlining the process with Look & Play, a fast and easy 360 ° playout solution, made it flawless for users who get confused with controllers and menus. All the users had to do was set up the headset. Not clicking buttons or other unknowns, but immediately experienced.
The response
The response to the VR experience was fantastic. More than 300 people attended the event in the National Military Museum in Utrecht , where many experienced VR for the first time. The enthusiasm was great: participants explored virtual environments from the comfort of the driver and passenger seat of the Suzuki Swift. "It felt like I was really there, driving through the beautiful Dutch landscapes," a participant noted. The reactions underline the success of the event and the high -quality experience that we created.
