Payconiq Commercial ,
the convenience of online payments
Payconiq's payment app was one of the pioneers in smartphone payments. We developed a video strategy for them to successfully launch the new app, including videos for both B2C and B2B.
Customer
Payconiq
Technology
Film
Type
Commercial
No more debit cards or cash, just a smartphone to complete your payment. In this series of videos for Payconiq, we show you the features of the payment app and what makes paying with it so easy.
The goal was for everyone to use the app, both individuals and businesses. And it was a success. In no time, the app was downloaded over 500,000 times.
Situation-specific videos
In addition to the general B2C and B2B videos, we also created situation-specific videos. In these, we showcase the convenience of the payment app under various circumstances. For example, paying for your online shopping cart from your bed, splitting the bill at a restaurant, or simply confirming your concert ticket purchase from the comfort of your couch with a simple fingerprint.
The videos were delivered entirely in Payconiq's corporate identity, ensuring the video content seamlessly integrates with all other corporate identity materials.
Sustainable videos
Instead of having actors speak on screen, we use voiceovers. This allows us to easily translate the films into other languages without having to reshoot. Convenient, because Payconic also operates beyond the Dutch borders.
Due to our international ambitions, we filmed using a green screen instead of the actual application. This allows our animation specialists to customize the screens and make adjustments later. For example, by translating the app versions and on-screen text into English.
