Award-winning interactive brochure
for Open Health
As a connecting force, Open Health empowers the pharmaceutical industry to bring about necessary changes. Phil & Flo helps visualize important developments.
Customer
Open Health
Technology
Interactive animation
Type
Interactive brochure
Patient Centricity is about putting the patient first throughout the development and implementation of new medications. The patient and their experience must be central at every stage. To clearly explain this concept and its implementation, we created an award-winning interactive brochure for Open Health .
The success of the Patient Centricity campaign is evident in our finalist spot in The PM Society's 2021 Digital Awards. This organization is committed to improving communication in healthcare to improve healthcare itself. Naturally, we are incredibly proud of this achievement.
The advantage of an interactive brochure
An interactive brochure can be a beautiful fusion of animation, photos, text, and film elements. This allows us to combine all sorts of different content into a single brochure, where you can tell your story to the target audience step by step and in a playful way. For Open Health, we worked with animations, text, and images.
The content of the interactive brochure
To create a successful interactive brochure, we start with a wireframe. This outlines the skeleton of the interactive brochure. This allows us to align the desired customer experience and the order of the content.
Together with Open Health, we sought the perfect balance between guidance and viewer freedom. To quickly immerse viewers in the world of Patient Centricity, the brochure opens with an explanatory animation. Viewers can then explore the main menu to learn more about specific topics. Finally, visitors are invited to contact Open Health for a no-obligation consultation.
