ICON finds volunteers
thanks to video campaign
ICON is continuously looking for volunteers who want to participate in drug research. This requires a continuous flow of candidates. We gave the always-on campaign a new interpretation.
Customer
ICON Drug search
Technology
Film
Year
Corporate film + testimonial films
During a drug trial, candidates are admitted to the ICON in Groningen for a certain period. After a strict medical examination, a certain medicine is tested. It turned out that people often find drug research 'scary' and that it is not 100% clear what it entails and whether or not it is dangerous.
Thanks to a mix of video types, we provide more clarity about cases, experiences and provide explanations about drug research. With this we increase and stabilize the number of registrations.
Corporate film and testimonial films
In a corporate film we show what type of organization the candidate will come into contact with. A corporate film cannot be missing in such a video campaign. You don't do business with a company you don't trust. Certainly not when it comes to your health.
In addition, we allow various candidates to speak in testimonial videos, explaining their reasons for participating in a study. They explain how they experienced their time in the research center. 'A look behind the scenes' where strict guidelines and rules regarding safety are an important topic of the videos.
A series of 2D animations
In several animations we provide clarity about the content of the different steps in drug research. Consider the registration, the preliminary examination, the medical examination and a number of examinations themselves.
The length of the animations is between 1 and 2 minutes, so that the viewer's attention is not lost in a lengthy explanation.
