Use AI to generate better ideas

In the world of innovation and design, artificial intelligence (AI) has steadily gained ground and is already being widely used as a tool. This also applies to generating ideas, coming up with content ideas or creating creative content. Whether it's getting inspired to have a good starting point, evaluating your ideas or combining ideas.
Textual and visual inspiration through AI tools
AI tools can provide a wealth of inspiration by generating ideas based on data and trends. , ask your AI assistant, such as ChatGPT or Gemini , “Can you come up with ideas for a new marketing campaign for our [ target group ]?”. The tool analyzes relevant data and presents you with a range of creative angles that you may not have considered yet. But AI tools can also provide inspiration on a visual level. With short textual descriptions or a few brushstrokes from your own hand, images can be generated to visually express or explore your ideas.
Structured and efficient brainstorming with AI
AI can also help you create visual aids that can streamline your brainstorming sessions and promote collaboration. Think of mind maps, concept maps or storyboards that visualize the connections between different ideas in a clear and attractive way. A visual representation of your ideas can help you better structure them and see the connections.
AI helps you evaluate and optimize ideas
Do you already have some ideas on paper, but do you think this could be improved or expanded? AI can help you evaluate and rate your ideas based on various criteria, such as feasibility, impact and originality. This way you can focus your attention on the most promising ideas and save valuable time.
Tips for successful brainstorming with AI
Ask specific questions: The more specific your question, the more targeted the AI support.
Use AI as a source of inspiration: Don't let AI limit your creativity, but use it as a tool to develop your own ideas.
Experiment with different tools: There are a variety of AI tools available, so try different options to find what suits you best.
AI as a powerful tool for marketing and communication
AI is a powerful tool that can take your brainstorming sessions to the next level. By integrating AI into your creative process, you can discover new angles, evaluate your ideas, and optimize your visual brainstorming.
rather outsource the idea generation for a new marketing plan , new branding , or (animation) film AI video created ? Then contact Phil & Flo. With our passion for innovation and AI, we constantly stay up-to-date on and experiment with the latest AI technologies and trends. This way, we continue to optimize our services and offer you the highest quality.
Written by:
Julia Kiers
Visual Designer