Advertising on YouTube
Since Google acquired YouTube in 2006, the possibilities for advertising on the platform have grown exponentially. Today, Indisplay, Instream, and Preroll are some of the most popular forms of advertising on YouTube. But what makes these video ads so powerful? They offer brands the opportunity to reach specific target groups, increase engagement and strengthen visibility in an increasingly visually driven online world. Discover the potential of YouTube ads and position your brand at the heart of video culture.
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Wide reach with advertising on YouTube
YouTube is not just an entertainment platform, it is also a powerful tool for advertisers. As the second largest search engine after Google, YouTube is used by more than a billion people worldwide on a weekly, if not daily, basis. This means that with YouTube you can reach more than 95 percent of internet users, including your specific target group.
The main advertising options on YouTube are in-display, in-stream and pre-roll. In a world where online accessibility is key, YouTube video advertising offers an edge over traditional TV advertising . Whether at home, at work, or on the train; YouTube is always within reach. It is the perfect platform to increase brand awareness and establish a strong brand image.
Indisplay: recommended video
Within YouTube marketing, Indisplay video ads are a powerful instrument to boost your brand awareness and branding. These ads appear as sponsored, featured videos at the top of search results. Hardly distinguishable from other videos and playlists, so people quickly click on them!
Instream and pre-roll before a video
These two forms of advertising are similar. Instream and pre-roll ads appear before a video, last up to thirty seconds, and offer the ability to create Call To Action (CTAs), specific URLs. You cannot flush pre-roll ads, which means you are guaranteed to buy impressions. With Instream, viewers have the option to skip the ad after five seconds. You only pay after someone has watched more than these 5 seconds. This means you only reach those who are really interested.
Would you also like to use indisplay, instream or pre-roll ads?
Do you also want to get started with YouTube marketing? Our specialists know how to stand out from the competition with your video ads and reach the right target group. Phil & Flo advises step by step on how to use video as effectively as possible in YouTube's advertising network. Terms such as indisplay, instream and pre-roll are not foreign to us. We know how to target your YouTube marketing by mapping the characteristics of your target group in advance.