2D animation scientific
information processing
A 2D animation that explains scientific information in an accessible way and creates a strong focus on informing and awareness.
ZonMw, a leading funding organization for healthcare innovation and research, engaged Phil & Flo to explain the applications of Machine Actionable FAIR data and the role of AI in COVID-19 research, in an informative and accessible way.
The enormous amounts of scientific data currently being produced require a future-proof approach to data sharing and management. This is where the FAIR principle – Findable, Accessible, Interoperable, Reusable – comes into play.
Our solution
The special circumstances of the COVID-19 crisis have made it clear why processing and universalizing data according to the FAIR principle is more important than ever. We have produced a custom animation that explains to viewers in an accessible way what exactly FAIR data means and how it is currently applied in scientific research.
'Informative and raising awareness'
The animation has a strong focus on informing and creating awareness. The goal is simple: after seeing the film, the viewer will understand what FAIR data is, how it is applied, and why ZonMw invests in the infrastructure and new developments surrounding these technologies. We emphasize the importance and benefits ('what's in it for me') for the viewer.
'Interactive elements for increased involvement'
When making animations about complex matter, we always look for ways to make them interactive. This also applies to ZonMw. In interactive animations, viewers can determine their own route through the film, which makes the experience more relevant. Each element of the FAIR principle was made clickable and highlighted in separate scenes. In addition, the interactive software offers options to redirect viewers to specific studies, publications and landing pages. This makes it possible to combine different types of content such as photo and video. The best part is that we can adjust everything live, which is crucial with rapidly changing technological developments.
The result
We have developed a clear and accessible, interactive explanation animation that makes the complex matter surrounding FAIR data understandable. With the interactive elements we ensure that the information is not only conveyed, but also actually understood and remembered. The animation supports ZonMw in its mission to improve healthcare through innovative technologies and scientific research.
What this means for you
As an organization that strives to promote understanding and awareness of complex scientific themes, ZonMw's approach shows how effective a well-designed animation can be. This case shows how you can make complex information accessible to a wide audience using visual aids and interactive elements.
Inspired by the success of ZonMw? Contact us to discover how we can convey your message in a powerful and accessible way!
2D animation made immediately by our animation specialists.
animation video or whiteboard animation made immediately by our animation specialists.